More than half of Australians now shop online, according to the latest consumer purchasing reports.

In response to this shopping trend, the option to view our full Fundraising catalogue and place orders online was added to this years’ Fundraising drive.

But parents and educators can still view the full Fundraising catalogue in schools and centres and purchase gifts using the order form or by telephone, email or fax.

According to three leading Australian market research companies, online shopping has significantly increased in the past five years and is now part of the mainstream retail industry.

IBIS World’s Online Shopping in Australia: Market Research Report, released in May, states that many Australians now view online shopping as a safe and viable alternative to traditional purchasing.

“Improvements to the security and reliability of online retailers have changed perceptions of the internet, transforming it into a credible medium for shopping,” it states.

The rise in online shopping became significantly noticeable early last year and has been attributed to Internet growth, faster connection speeds and increase in smartphone ownership.

“Internet shopping has become the new Australian norm,” Roy Morgan Research’s latest State of the Nation Report declares. The report, released last June, revealed that internet shopping reached mainstream status in the first quarter of 2013. 

 “Products, brands and services have become available to buy with the click of a mouse button (or tap on a screen),” the report said.

“For the first time, Australians who don’t buy something online in an average three month period are in the minority”.

Nine in 10 (89 per cent) of consumers purchased a product online last year, according to the 2014 Nielsen Connected Consumers Report, which was released in March. The report found that six in 10 Australians now use a combination of both online and traditional retail stores as part of their product research or purchase process.

Despite the significant growth in online shopping, Roy Morgan Research found that many Australians remained concerned about security and did not trust online retailing. The report found that “56 per cent of all Australians do not feel comfortable giving their credit card details online.”

That is why we have continued to provide over 300,000 Fundraising catalogues to playgroups, out of school care providers, early education centres and schools. Children can still look through the Fundraising catalogue to make their Christmas “wish list” and fundraisers still have the option to fill in the order form and return it to their centre or school or place orders directly with us by mail, telephone, fax or email.